10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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How To Monitor Your Three Essential Internet Marketing Strategies

Link: How To Monitor Your Three Essential Internet Marketing Strategies “Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be…

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Measuring Facebook Fan Engagement Beyond the Like

Link: Measuring Facebook Fan Engagement Beyond the Like “Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways…

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Five Clicks to Track for your Email Program

Link: Five Clicks to Track for your Email Program “One of the strongest ways to segment any email marketing campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-through analysis.” by Sundeep Kapur (@emailyogi) on Social Media Today (@socialmedia2day)

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The 5 Reasons Most Companies Aren’t Measuring Social Media

Link: The 5 Reasons Most Companies Aren’t Measuring Social Media “We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow … and we welcome numerical vagary and imprecision into our businesses like a box of free Krispy Kremes.” “Social media almost always…

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Social Media Marketing Metrics Explained

Link: Social Media Marketing Metrics Explained “Jim Sterne provides an excellent overview of a topic that is still debated every single day: how to measure the impact of social media marketing on your business.” “Measuring is a cross-channel, integrated and customer-centric process that looks at the customer buying journey and overall value of marketing programs…”…

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6 Critically Undervalued Social Media Success Metrics

Link: 6 Critically Undervalued Social Media Success Metrics “People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the…

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The 4 Marketing Metrics Mandates

Link: The 4 Marketing Metrics Mandates “For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.” “Then, digital marketing came along. Because so much data was at our fingertips, we tried to measure everything, but the…

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Social media – use it to measure, rather than measure it?

Link: Social media – use it to measure, rather than measure it? “US media strategist and business week columnist Ben Kunz points us to a fascinating case study from US digital agency Organic. Faced with the constant question every agency in this space is familiar with of “yes, but how does it drive sales?”, Organic…

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Is Our Addiction to ROI Killing Social Media?

Link: Is Our Addiction to ROI Killing Social Media? “I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops….

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