Link: The 4 Marketing Metrics Mandates “For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.” “Then, digital marketing came along. Because so much data was at our fingertips, we tried to measure everything, but the…
Link: Facebook Messaging – what it means for marketers “Since Facebook’s announcement of their new messaging platform, I’ve heard from marketers around the world looking for insight on what this means and how will it affect email and other interactive channels. With reports of this being a ‘Gmail killer’ and the idea that the more…
Link: Forrester: The ROI of Social Media Marketing: More than Dollars and Cents “Brands are making plenty of money in social media … Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot. This doesn’t mean social media marketing is ineffective; it just means that…
Link: Social Media in the Industry: Customization is the Key to Success “Over the past couple years, one of the most common questions from business owners has been, ‘Do I need to be on Facebook and/or Twitter?’ Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on…
Link: The State of Social Media Marketing, 2010 [Infographic] “How marketers are utilizing social media in 2010.” A cool ‘infographic’ full of easy to understand statistics. Click the infographic to enlarge it. by SocialMediaExaminer.com
Link: Destroying the 7 Myths of B2B Social Media “B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in…
Link: The 8 Success Criteria For Facebook Page Marketing [Altimeter Report] “Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands…
Link: Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke “I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that ‘proves’ that people that ‘like’ your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite…
Link: The 7 New Roles Agencies Must Play to Survive Real-Time Business “Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before….
Link: How to Integrate Video Into Your Social Media Marketing Good walk-through on how to use video to enhance your social media efforts. by Michael Stelzner on Social Media Examiner (@smexaminer)
