The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. 40% of users’ time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in...
Read more →“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of...
Read more →“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh>...
Read more →“Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps. A number of people are starting to talk about app store SEO (search engine optimization)...
Read more →” ‘I know the whole world is watching now,’ said Felix Baumgartner, at the edge of space. They were–Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing. For most brands, a risky marketing move consists of not testing the copy on that...
Read more →“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…
Read more →“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used. So it’s easy to get the wrong idea or impression being on the outside, looking in. But the problem with misconceptions is that they give you a false belief, and waste your resources....
Read more →“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. The fact is,
Read more →“Writing a great blog post is only half the battle. There’s also the need to make sure your post looks and reads well, as well as figuring out how the post fits into your overall “blogging game plan”. Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for...
Read more →“I’ve signed up for enough newsletters to know it was an automated message welcoming me to the list but I was surprised at what I found. What followed was an email with a truly personal touch. It made it feel like we’ve been friends before but lost touch over the years. In no way...
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