10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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Why Content is Fire and Social Media is Gasoline

“Great content creates audience disproportionate to the other things in marketing that you’re doing.” “Social media was not intended to be the world’s shortest press release.” Jay talks about the relationship between content and social media, and how they relate to engagement.

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The One Mistake Standing Between You and Successful Content Marketing

“Surveys agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective.” “I contend that there is one mistake…

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Difference Between Content Marketing and Social Media

“What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to several content/social thinkers and consultant-types.” Here’s what they said…

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A Nation of Viewers, Not Readers! Impact?

“While marketers and business owners continue to wait on investing in online video marketing content (and developing their strategy), their prospective customers aren’t. We have quickly become a nation of viewers, not readers. 75 million viewers watch online video per day (YES, that is PER DAY) and 40 billion videos are streamed per month (YES,…

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Companies Acquire New Customers on Facebook more than any other Social Media channel: Report

“The latest report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing. It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and…

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7 Mobile Marketing Stats That Will Blow Your Mind

“Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that…

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Making Social Marketing Make Sense For Small Business

“Hands down, the biggest mistake small businesses are making on social media is not using social media,” pointing to a stat from the recent STAPLES study that found that while most small business owners want to use social and know they should be using social, more than a quarter haven’t considered how it can help…

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

“Here’s a single trait that many popular books, articles, and blog posts seem to share …” This trait has three characteristics which this article nicely explains and then applies to business communications. This helps in getting noticed and not being forgotten.

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