“Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate…
Link: Facebook and the Transformation of Corporate Content “Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content. The message was clear: marketers must now…
Link: Five Reminders For Social-Media Marketers “Social media isn’t about brands. It never was, and it never will be. It will always be about people, or users, or members, or consumers. Social media is for them; we just get to participate, sometimes, and reap the benefits when we do our jobs right.” “In case this…
Link: The State of Social Media Marketing, 2010 [Infographic] “How marketers are utilizing social media in 2010.” A cool ‘infographic’ full of easy to understand statistics. Click the infographic to enlarge it. by SocialMediaExaminer.com
