Link: Putting the Social in Social Good “Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with the latest trend, buzz word, or tools and focus on it incessantly until something else comes along or that topic isn’t just no longer bright and…
Link: How to Create Magnetic Content using a Triangle of Relevance “What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize…
Link: A Scorecard on the 7 Blogging Essentials “On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post?” Mark rates 7 elements of a blog post on this 1.0 to 5.0 scale, giving reasons for each of the ratings. Good info here, but also don’t…
