5 Qualities of an Irresistible Facebook Strategy

Having a company Facebook page is more than posting sales or in-store specials. Though your customers are interested in these store events, they use Facebook to communicate their happiness and grievances with your services or products. This gives you an opportunity to correspond with them, to fix any issues, or to say thank you for a…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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Why Facebook Likes Do Matter

“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook…

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5 Tips to Maximize Your Brand’s Facebook Reach

Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged…

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Why You’re Pissing Off Half Your Facebook Fans

Link: Why You’re Pissing Off Half Your Facebook Fans Research shows: 51% of consumers expect the company to send them marketing messages after ‘liking’ the brand on Facebook 40% of consumers do not expect the company to send them marketing messages after ‘liking’ the brand on Facebook 9% aren’t sure what to expect Whoa. Even…

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Measuring Facebook Fan Engagement Beyond the Like

Link: Measuring Facebook Fan Engagement Beyond the Like “Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways…

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Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

Link: Digital Sharecropping – Why Most Facebook Customization is Wasted Effort This is part 3 of Jay’s Facebook Rant. Jay makes some very well-informed points about the real benefits of using a Facebook fan page, arguing that all other efforts to improve or customize your fan page are of no benefit or value to your…

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Mistake Math – Why We’re Valuing Facebook Fans All Wrong

Link: Mistake Math – Why We’re Valuing Facebook Fans All Wrong “Brands are shouting from the rooftops about how many Facebook fans they have – and the number of ‘likes’ does help you spread your message through the news feeds of your fans. But let’s recognize it takes literally one click of one finger to…

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Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

Link: Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke “I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that ‘proves’ that people that ‘like’ your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite…

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