Why Facebook Likes Do Matter

“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook…

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Why You’re Pissing Off Half Your Facebook Fans

Link: Why You’re Pissing Off Half Your Facebook Fans Research shows: 51% of consumers expect the company to send them marketing messages after ‘liking’ the brand on Facebook 40% of consumers do not expect the company to send them marketing messages after ‘liking’ the brand on Facebook 9% aren’t sure what to expect Whoa. Even…

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Measuring Facebook Fan Engagement Beyond the Like

Link: Measuring Facebook Fan Engagement Beyond the Like “Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways…

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Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

Link: Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke “I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that ‘proves’ that people that ‘like’ your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite…

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