The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. 40% of users’ time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in...
Read more →Ok, your organization has a Facebook page, a Twitter account, and/or a LinkedIn company page. You would like to provide “administrative access” to someone so they can help you manage these social media platforms. How do you provide them with access?
Read more →“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at...
Read more →“Facebook ads differ from almost every other type of Internet ad in at least two important ways…” “Understand the nuances of Facebook ads to find the best fit for your objectives.”
Read more →There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the...
Read more →“What should a brand do on Facebook?” — I got asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and...
Read more →“Today, Facebook took the wraps off Graph Search, an instant smart search that sifts through the company’s massive social graph to return relevant results.” It lets users type queries in natural language, like the following examples: “Who are my friends who live in San Francisco?” “Photos of my friends taken in Paris, France” (assuming...
Read more →“Businesses often experience a loss of direction shortly after starting into Twitter or a Facebook Page. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter/Facebook-crisis, relax, this post is especially for you. Just use...
Read more →“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various...
Read more →Are you looking to capitalize on what is becoming a known fact – strong visuals help sell product and the stories around them. This fact was addressed most recently in a SteelHouse study that found Pinterest users were 79% MORE LIKELY to purchase a product they saw pinned on Pinterest versus Facebook. A recent...
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