“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of social,…
“New data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck isn’t the best approach for making Facebook work for the brand.”
Link: Facebook and the Transformation of Corporate Content “Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content. The message was clear: marketers must now…
Link: It’s About Response, Not Engagement Helpful clarification and “re-“direction of our efforts regarding what does, and doesn’t work regarding our customer end-goals. by Jeff Molander (@jeffreymolander) on Convince & Convert blog
Link: Measuring Facebook Fan Engagement Beyond the Like “Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways…
Link: 3 Tips for Maximizing Engagement With Facebook “Likes” and Shares “When it comes to Facebook, if you’re uncertain where and when to place a ‘Like’ button on your site and when to use ‘Share,’ you’re not alone. Social sharing technologies have evolved significantly in the past several months, but it’s not as complicated as…
