Facebook to Brands: You’re Posting Stuff Wrong

“New data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck isn’t the best approach for making Facebook work for the brand.”

Continue Reading

Facebook and the Transformation of Corporate Content

Link: Facebook and the Transformation of Corporate Content “Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content. The message was clear: marketers must now…

Continue Reading

It’s About Response, Not Engagement

Link: It’s About Response, Not Engagement Helpful clarification and “re-“direction of our efforts regarding what does, and doesn’t work regarding our customer end-goals. by Jeff Molander (@jeffreymolander) on Convince & Convert blog

Continue Reading

Measuring Facebook Fan Engagement Beyond the Like

Link: Measuring Facebook Fan Engagement Beyond the Like “Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways…

Continue Reading

3 Tips for Maximizing Engagement With Facebook “Likes” and Shares

Link: 3 Tips for Maximizing Engagement With Facebook “Likes” and Shares “When it comes to Facebook, if you’re uncertain where and when to place a ‘Like’ button on your site and when to use ‘Share,’ you’re not alone. Social sharing technologies have evolved significantly in the past several months, but it’s not as complicated as…

Continue Reading