Social Media Performance Analysis: Client Project (Infographic)

Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…

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Why I Stopped Using “Actually” and “But” In My Customer Emails

There is a small band of words that take away from your message, any message, and “actually” is their leader, say the smart people at Buffer. It almost doesn’t matter how good the news is; if it comes after “actually,” the recipient feels like they were somehow wrong about something. This article demonstrates this fact…

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Heartbleed Security Bug and Your Forwarded Email / Google Account

Emerge2 has sent out two versions of this courtesy security notification to mailboxes originally setup by Emerge2. Mailboxes that are auto-forwarded to another address received this notification (below). Mailboxes that are not auto-forwarded (i.e. are directly read by the user) received a different notification (you can read it here). Copy of Client Notification (Forwarded Version)…

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Heartbleed Security Bug and Your Email / Google Account (Normal)

Emerge2 has sent out two versions of this courtesy security notification to mailboxes that were originally setup by Emerge2. Mailboxes that are auto-forwarded to another address received a different notification (you can read it here). Mailboxes that are not auto-forwarded (i.e. are directly read by the user) received this notification (below). Copy of Client Notification…

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Google Reader is Dead, Now What? Many Solutions!

Google Reader is a service that has a large following of users that depend upon it to keep them up-to-date on their favorite websites and blogs — for many years now. Google just announced the death of Google Reader effective July 1, 2013. If you are an avid user, now what? Fortunately, there are many…

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The Reality of Facebook Promotions

“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at my…

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When’s the Best Time to Send Email to Your List?

“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. [on the regular advice] The fact is,

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An Email Newsletter Done Right

“I’ve signed up for enough newsletters to know it was an automated message welcoming me to the list but I was surprised at what I found. What followed was an email with a truly personal touch. It made it feel like we’ve been friends before but lost touch over the years. In no way was…

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Twitter More Effective Than Facebook For Driving Sales, But Email Still King, Says Report

“A new study has revealed that while just 7 percent of UK consumers have followed a brand on Twitter, almost one-third (32 percent) of them have said they are more likely to buy from the company after following them on Twitter. This compares favourably with Facebook where 45% of consumers have Liked a brand, but…

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Email Marketing 2.0 is Facebook and More

Link: Email Marketing 2.0 is Facebook and More “The changes to Email Marketing will not end with Facebook. Email Marketing 2.0 should look vastly different from today’s email marketing. With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing. It…

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