What Integrated Marketing Is Not

Link: What Integrated Marketing Is Not “When the ‘Fathers of Integration’ Schultz, Tannenbaum and Lauterborn wrote ‘The New Marketing Paradigm: Integrated Marketing Communications’ in 1993, integration has always been based in customer-centric (putting the customer at the center of the organization) and data-driven marketing. Unfortunately, marketers conveniently ignored the customer-centric, data-driven part of integration.” by…

Continue Reading

Have you updated your business model?

Link: Have you updated your business model? Drew makes us stop and look, shares some great recent examples of companies that have not updated their business model to the customer realities of today, and then makes us look at ourselves. Gone are yesteryear’s low expectations and patience. by Drew McLellan (@DrewMcLellan)

Continue Reading

Why Social Supports Email in the Interactive Marketing Hub

Link: Why Social Supports Email in the Interactive Marketing Hub “A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience.” “Indeed, email marketing and social media marketing are spiritually and procedurally similar. Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers…

Continue Reading

If you don’t like people you’re screwed

Link: If you don’t like people you’re screwed Highlights from a recent presentation by Chris Brogan about social media and how it can be a great way to connect with your customers. Included in these notes are his comments about “Grow Bigger Ears,” “Rethink Email Marketing,” “Blog-But Not Just About You,” “Rethink Websites,” “Making Use…

Continue Reading