How To Leverage The Power Of Google Plus

“To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. I remember joining Twitter in late 2008 and entering a community of acronyms…

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Why Should Small Businesses Tweet?

“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…

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Three Steps to Generating Social Gravity

In a social age, people don’t like to be pushed. Top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand. This kind of social gravity isn’t just about how many likes you can get…

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You Have to Tell Your Customers Where to Go

The call to action is so simple. To do it right is to tell your prospect exactly what you want them to do. For example, “Buy now” is a good one. “Enter your email address here” is good. “For more information call 1-800-4ACTION” seems perfectly instructional. That’s the definition of a call to action. It’s…

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Why Social Media Has Ruined Your Advantage

Link: Why Social Media Has Ruined Your Advantage “Speed and brevity are the twin rails of technology and customer interaction.” “… the responsiveness expectations your customers place upon you in social media will continue to heighten … This creates a problem even bigger than speed.” by Jay Baer on Convince & Convert blog

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Mobile Marketing Isn’t a QR Code

Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off…

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