Why Should Small Businesses Tweet?

“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…

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Three Steps to Generating Social Gravity

In a social age, people don’t like to be pushed. Top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand. This kind of social gravity isn’t just about how many likes you can get…

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Are You Worthy of Social Media? The 2 Types of Talk Triggers

The single most important element of your social media program is making your company worthy of discussion. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about…

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New Research: Americans Hate Social Media Promotions

“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”

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You Have to Tell Your Customers Where to Go

The call to action is so simple. To do it right is to tell your prospect exactly what you want them to do. For example, “Buy now” is a good one. “Enter your email address here” is good. “For more information call 1-800-4ACTION” seems perfectly instructional. That’s the definition of a call to action. It’s…

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Why Social Media Has Ruined Your Advantage

Link: Why Social Media Has Ruined Your Advantage “Speed and brevity are the twin rails of technology and customer interaction.” “… the responsiveness expectations your customers place upon you in social media will continue to heighten … This creates a problem even bigger than speed.” by Jay Baer on Convince & Convert blog

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Mobile Marketing Isn’t a QR Code

Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off…

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It’s About Response, Not Engagement

Link: It’s About Response, Not Engagement Helpful clarification and “re-“direction of our efforts regarding what does, and doesn’t work regarding our customer end-goals. by Jeff Molander (@jeffreymolander) on Convince & Convert blog

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Caring, Consistency, and the New Relationship Marketing

Link: Caring, Consistency, and the New Relationship Marketing Great advice about how to be effective in the new social environment and successfully handle growing customer expectations and client interactions without becoming overwhelmed. by Mari Smith (@marismith) and Jay Bear (@jaybaer)

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What Integrated Marketing Is Not

Link: What Integrated Marketing Is Not “When the ‘Fathers of Integration’ Schultz, Tannenbaum and Lauterborn wrote ‘The New Marketing Paradigm: Integrated Marketing Communications’ in 1993, integration has always been based in customer-centric (putting the customer at the center of the organization) and data-driven marketing. Unfortunately, marketers conveniently ignored the customer-centric, data-driven part of integration.” by…

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