Mobile Devices Tighten Grip on Canadian Internet Users

For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…

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5 Qualities of an Irresistible Facebook Strategy

Having a company Facebook page is more than posting sales or in-store specials. Though your customers are interested in these store events, they use Facebook to communicate their happiness and grievances with your services or products. This gives you an opportunity to correspond with them, to fix any issues, or to say thank you for a…

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10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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The Beginner’s Guide to the #Hashtag

“If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them,” says Rebecca Hiscott of mashable.com. Using hashtags properly allows your business and brand…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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8 Ways to Improve Your Facebook Page

Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about. Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start….

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The 5 Things Customers Actually Want

My 8 year-old daughter came to me recently with an urgent request … But it was her closing argument that tipped my decision in her favor … It was through this — albeit expensive — exercise, that I started to wonder, how is it that an 8 year-old had mastered the art of persuasion, when…

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3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement

“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of social,…

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53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel) or…

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How To Leverage The Power Of Google Plus

“To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. I remember joining Twitter in late 2008 and entering a community of acronyms…

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