“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of...
Read more →“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel)...
Read more →“To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. I remember joining Twitter in late 2008 and entering a community of...
Read more →“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people...
Read more →In a social age, people don’t like to be pushed. Top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand. This kind of social gravity isn’t just about how many likes you can...
Read more →The single most important element of your social media program is making your company worthy of discussion. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops...
Read more →“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”
Read more →The call to action is so simple. To do it right is to tell your prospect exactly what you want them to do. For example, “Buy now” is a good one. “Enter your email address here” is good. “For more information call 1-800-4ACTION” seems perfectly instructional. That’s the definition of a call to action....
Read more →Link: Why Social Media Has Ruined Your Advantage “Speed and brevity are the twin rails of technology and customer interaction.” “… the responsiveness expectations your customers place upon you in social media will continue to heighten … This creates a problem even bigger than speed.” by Jay Baer on Convince & Convert blog
Read more →Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive...
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