It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left…
Link: Facebook and the Transformation of Corporate Content “Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content. The message was clear: marketers must now…
Link: Why Updating Your Website Is Crucial “… found that the biggest turn off was seeing a bunch of static website content whereby users had no idea if the business was still actually in existence, with common comments including, ‘But where’s the …? Am I missing the Facebook link? Where’s their Twitter feed? What’s their…
Link: Facebook’s New Analytics Reminds Businesses to Engage Fans “Facebook’s recent expansion of ‘Page Insights,’ including new metrics and analytics, are designed to constantly remind business owners of what truly matters: engaging content.” Read about the new info which is now available to all fan page admins. by Stacey Politi on @mashable
Link: 6 Reasons Great Content Fails “That’s right. Sometimes truly great content flops. And to be honest, it’s a big disappointment (and a shame). The silver lining is, there’s usually a pretty good explanation for why that particular piece of content failed to spread, and understanding some of the top reasons why great content fails…
Link: How to Make Your Writing Real In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? by Brian Clark on @Copyblogger
Link: Don’t Be a Content Marketing Grinch Should your content be Centralized and Decentralized? This post explains the problems with using a “legacy mentality” regarding content placement, and makes good suggestions to improve your content’s effectiveness. by Jay Baer (@jaybaer) on Convince & Convert blog
Link: What I Learned When Someone Stole My Blog “Several months ago, someone stole my blog. Technically, they copied it word for word and slapped it up on the Web with a bunch of disgusting, spammy links. Boy, was I pissed. I’m still cleaning up that mess, which involves meeting the Digital Millennium Copyright Act…
Link: How to Create Magnetic Content using a Triangle of Relevance “What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize…
Link: 5 Search and Social Trends for 2011 “Recently, I participated in a Webinar with Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011.” by Jay Baer (@jaybaer)…
