8 Tips to Rock your Twitter Profile

Twitter is more than posting 140 characters. It is also a place for people to learn about you and your business. Other Twitter users are looking for ways to connect to what you are sharing online. Improving your twitter profile allows you to

Continue Reading

5 Qualities of an Irresistible Facebook Strategy

Having a company Facebook page is more than posting sales or in-store specials. Though your customers are interested in these store events, they use Facebook to communicate their happiness and grievances with your services or products. This gives you an opportunity to correspond with them, to fix any issues, or to say thank you for a…

Continue Reading

The Beginner’s Guide to the #Hashtag

“If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them,” says Rebecca Hiscott of mashable.com. Using hashtags properly allows your business and brand…

Continue Reading

26 Creative Ways to Publish Social Media Updates

Creating original and eye catching content for your social media accounts can feel like a full time job for some businesses. Like you, we are always on the search for new and interesting ideas for our social media updates. Using company milestones, giving  recommendations and creating weekly themed posts are just some of the 26 creative…

Continue Reading

8 Ways to Improve Your Facebook Page

Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about. Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start….

Continue Reading

Stop Playing Hide-and-Seek with Social Media Content

Faster and Easier Quality Content for your Social Media Posts A frequent question we get asked is, “Where can I find material to post on our Facebook Page or Twitter account to get more interaction?” There is usually a lot happening in a given industry and in your community, and your followers will find these…

Continue Reading

Why Content is Fire and Social Media is Gasoline

“Great content creates audience disproportionate to the other things in marketing that you’re doing.” “Social media was not intended to be the world’s shortest press release.” Jay talks about the relationship between content and social media, and how they relate to engagement.

Continue Reading

The One Mistake Standing Between You and Successful Content Marketing

“Surveys agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective.” “I contend that there is one mistake…

Continue Reading

Difference Between Content Marketing and Social Media

“What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to several content/social thinkers and consultant-types.” Here’s what they said…

Continue Reading

Why B2B Brands Need to Create Long-Form Content

“Brands must learn to master the art of short-form storytelling. Technology enables it; and consumer attention spans demand it. Whether if be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently. But with all…

Continue Reading