Link: Are You Building a Social-Ready Organization? “Do social media sites encourage people to concentrate on their number of connections rather than build actual relationships? Is social media best used by individuals, or will it really change the way organizations engage their customers? And what about the ROI; is the return on relationships something that…
Link: Destroying the 7 Myths of B2B Social Media “B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in…
Link: 10 Reasons to blog, even if nobody reads it “Building an engaged community through a business blog can be extremely difficult — sometimes impossible.” “Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different. Let’s look at ten legitimate business reasons why your company should be blogging…
Link: The 9 Worst Ways to Use Facebook for Business “Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.” “But there are some common mistakes that companies make on Facebook.” “Here are 9 ‘Facebook for business’ strategies to avoid, as well as how to…
Link: The 7 New Roles Agencies Must Play to Survive Real-Time Business “Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before….
Link: Is It Time for The NOW Revolution? (yup) “The NOW Revolution is complete and available for pre-order. My new book, written with my uber-talented co-author Amber Naslund, is subtitled “7 Shifts to Make Your Business Faster, Smarter, and More Social“. It’s not a social media book. It’s a book about the impact social media…
Link: Twitter now worth $3 billion. It’s the 6th most-valuable Internet startup. See the top 100 here “In this year’s list, we’ve looked at and evaluated more than 300 startups and ranked the top 100. We’re looking at common stock value here—the price the public market might put on the company (not the valuations achieved…
Link: Twitter Followers for Your Business: From Zero to Hero “I recently Tweeted a link to an article that advocated a tactic of building a Twitter following by following people and hoping they follow back. A local business owner asked me if the “find, follow, and hope for followback” strategy actually works. It was a…
Link: Numbers That Matter “The other day, someone told me they were a bit down because their score on a social media site was low. I was quick to point out that the number had no bearing on the outside world. It was just something a site had decided about game dynamics within a single…
Link: Relationships and Currency Lots of good stuff in this post. Chris talks about relationships, “currency,” currency aging, two types of favors, responding to favors, and how it all applies to business people and also to businesses. A good read. by @ChrisBrogan
