The single most important element of your social media program is making your company worthy of discussion. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about…
“In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those…
“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”
“You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.” “If you find yourself resisting ‘being strategic,’ because it sounds like a fast track to irrelevance, or vaguely like an excuse to slack off, you’re not alone. Every leader’s temptation is to…
Link: Facebook and the Transformation of Corporate Content “Facebook managers must have mentioned ‘content’ a dozen times at its marketing conference Feb. 29 in New York City. While everyone else was focused on the new bells and whistles, I was tuning my ears to their focus on content. The message was clear: marketers must now…
Link: 12 Revealing Stats About B2B Social Media Marketing “Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, found some pretty…
Link: Top 7 Reasons Blogs Fail and What to Do About It “Why do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it’s just not happening for you?” “The good news is you’re not alone … See the top mistakes…
Link: The Success of Customer Service is Dependent Upon True Social Engagement With social media now a mainstream activity, it’s imperative that a business have a functional social media plan. Indeed, social media is useful in at least six parts of your company’s functions. All in all, it sounds really lovely. Businesses pounce on the…
Link: The Most Important Reason Social Media Is Good For Your Local Business “Google product manager explains that three of the primary factors Google uses to rank your business in local search are relevance, prominence and distance. Relevance is easy. Location is easy. Prominence is not so easy, but it is something that you can…
Link: The 4 Strategic Steps To A Social Business “The speed of change in society is accelerating … social media is part of that change and has become embedded in our pscyhe at an accelerated pace in recent years … social media is no longer a separate entity that has its own existence but has…
