“Today, many businesses have decided that becoming a social business is the path for them to secure their future and to respond to an ever-shifting marketplace that is increasingly driven by the social web. There are many definitions of social business, but they all center around a few key concepts. Making decisions faster and...
Read more →“Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to...
Read more →“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel)...
Read more →“To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. I remember joining Twitter in late 2008 and entering a community of...
Read more →“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates...
Read more →“Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for...
Read more →“For any company that is looking to leverage the blogosphere in its marketing communications efforts, here’s all you need to do…”
Read more →“Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but...
Read more →“With the Internet in your pocket, at almost anytime in darn near any location, you can summon information to settle a debate or sports bar argument in a moment’s notice. In those same moments, you can chase down friends’ whereabouts and monitor your finances during an office meeting. Heck, maybe you’re reading this while...
Read more →“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people...
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