3 Ways Your Local Business Can Take Advantage of Pokémon GO

If you’re a local business owner and haven’t kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in. The augmented reality game has taken over the digital world in the past week with over 15 million downloads. It’s installed on more devices than LinkedIn, and…

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Mobile Devices Tighten Grip on Canadian Internet Users

For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…

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10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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3 Proven Practices to Build Your Twitter Reputation, Grow Followers and Get Retweets

“I know that the first thing you want to do is build your (Twitter) audience size and you’d like to get people to follow you. This can be accomplished (it can’t be done overnight – sorry) and in this post I give you simple tools to build a great reputation and a stellar community.”

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Making Social Marketing Make Sense For Small Business

“Hands down, the biggest mistake small businesses are making on social media is not using social media,” pointing to a stat from the recent STAPLES study that found that while most small business owners want to use social and know they should be using social, more than a quarter haven’t considered how it can help…

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

“Here’s a single trait that many popular books, articles, and blog posts seem to share …” This trait has three characteristics which this article nicely explains and then applies to business communications. This helps in getting noticed and not being forgotten.

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Building a Social Business That Won’t Fail

“Today, many businesses have decided that becoming a social business is the path for them to secure their future and to respond to an ever-shifting marketplace that is increasingly driven by the social web. There are many definitions of social business, but they all center around a few key concepts. Making decisions faster and more…

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Four Reasons Why Twitter Should Be Used By All Small Businesses

“Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their…

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53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel) or…

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