What most are Forgetting when it comes to Mobile

Link: What most are Forgetting when it comes to Mobile Mitch steps back, looks at recent issues in the digital landscape, and then puts mobile access into the context of other now-ubiquitous services to make you reconsider mobile in a new light, warts and all. A good wake-up call for marketers and brands. The Mobile…

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Why You’re Pissing Off Half Your Facebook Fans

Link: Why You’re Pissing Off Half Your Facebook Fans “Facebook is very clearly in business to make money for them, not necessarily for us.” “The bigger gauntlet for marketers on Facebook is sociological.” “New research from ExactTarget and CoTweet called ‘The Social Break-up’ studied why consumers turn their backs on social and email connections with…

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7 Business Blogging Myths, Debunked

Link: 7 Business Blogging Myths, Debunked “Every company should have a business blog, but many brands and businesses have certain stereotypes about blogging. It can be an intimidating step to take because even though blogging has moved into the mainstream in recent years, it’s surprising how little people know about the mechanics of blogging.” “I…

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Survey: Consumers Prefer Socially Responsible Brands

Link: Survey: Consumers Prefer Socially Responsible Brands “The recession has affected not only consumer wallets, but also brand perception. According to a new survey, transparency and corporate responsibility have become far more important to consumers in a tough economy. The survey measured consumer perceptions of corporate social responsibility practices and …” by Elena Malykhina on…

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Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

Link: Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke “I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that ‘proves’ that people that ‘like’ your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite…

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