“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities. If 2012 is measured as the year of...
Read more →“What should a brand do on Facebook?” — I got asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and...
Read more →” ‘I know the whole world is watching now,’ said Felix Baumgartner, at the edge of space. They were–Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing. For most brands, a risky marketing move consists of not testing the copy on that...
Read more →“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.” “So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ” Is social media for acquisition (top of the funnel)...
Read more →“Businesses often experience a loss of direction shortly after starting into Twitter or a Facebook Page. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter/Facebook-crisis, relax, this post is especially for you. Just use...
Read more →“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…
Read more →“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three...
Read more →“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor...
Read more →The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith...
Read more →Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially...
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