How to Make Your Writing Real

Link: How to Make Your Writing Real In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? by Brian Clark on @Copyblogger

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The Missing Ingredient in Your Blog Strategy: Commenting

Link: The Missing Ingredient in Your Blog Strategy: Commenting “Coming off the very successful Content Marketing World, I thought about all the relationship building it took that helped make CMW the largest event in the industry.  Frankly, it was a combination of a number of things that made it happen. BUT, what really amazed me…

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Calculate Your Blogging ROI in 9 Steps

Link: Calculate Your Blogging ROI in 9 Steps “Smart organizations methodically calculate the impact of blogging on the bottom line, making it easier to justify (or not) the resources allocated to the task. Here’s how you might start to figure it out.” on @JayBaer’s Convince & Convert blog

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What I Learned When Someone Stole My Blog

Link: What I Learned When Someone Stole My Blog “Several months ago, someone stole my blog. Technically, they copied it word for word and slapped it up on the Web with a bunch of disgusting, spammy links. Boy, was I pissed. I’m still cleaning up that mess, which involves meeting the Digital Millennium Copyright Act…

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You’re writing to one of two crowds. Which one is which?

Link: You’re writing to one of two crowds. Which one is which? “It strikes me that often times, we’re blogging for our colleagues and not our buyers. When I write a post that gets a lot of attention, it’s because it resonated with someone who does a similar job as me. While this is always…

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12 Things to Do After You’ve Written a New Blog Post

Link: 12 Things to Do After You’ve Written a New Blog Post “You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next? Even Great Content Can Go Unnoticed.” by Brody Dorland on CMI (@Junta42)

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A Scorecard on the 7 Blogging Essentials

Link: A Scorecard on the 7 Blogging Essentials “On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post?” Mark rates 7 elements of a blog post on this 1.0 to 5.0 scale, giving reasons for each of the ratings. Good info here, but also don’t…

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7 Business Blogging Myths, Debunked

Link: 7 Business Blogging Myths, Debunked “Every company should have a business blog, but many brands and businesses have certain stereotypes about blogging. It can be an intimidating step to take because even though blogging has moved into the mainstream in recent years, it’s surprising how little people know about the mechanics of blogging.” “I…

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Why Blogs (Still) Aren’t Dead…No Matter What You’ve Heard

Link: Why Blogs (Still) Aren’t Dead…No Matter What You’ve Heard This post takes to task the various misquoted and out-of-context articles that allege the decline of blogging. It goes to the original sources and studies to demonstrate and prove that blogging is in fact on the increase and continues to expand its reach, depth, usage…

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Facebook & Twitter Are NOT Replacing Blogging

Link: Facebook & Twitter Are NOT Replacing Blogging “A recent post over at Forbes claims Facebook and Twitter are replacing blogging. It uses statistics from the just-released State of the Blogosphere report by Technorati, one of the leading blog resources on the web. It uses the argument that less people are spending time blogging, but…

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