A Primer for Blogging

“If you would like to get further into blogging, here is a brief primer…” A list of quick tips, easy to do, no theory, just practical suggestions that you can do now. For the new blogger or for anyone wanting to improve their blogging, in easy steps…

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Why Your Marketing Is Not Working

“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…

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5 Keys to Effective Social Media and Content Insourcing

“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates participatory…

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A 5-Step Plan to Improve Every Blog Post You Write

“Are your blog posts getting the results you want? When you’re blogging to build or grow your business, you need each post to pull its weight. That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more. Articles that persuade readers…

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10 Rules for Epic B2B Blogging

“Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it…

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5 Content Marketing Assets You Forgot You Had

It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left…

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