A Primer for Blogging

“If you would like to get further into blogging, here is a brief primer…” A list of quick tips, easy to do, no theory, just practical suggestions that you can do now. For the new blogger or for anyone wanting to improve their blogging, in easy steps…

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Why Your Marketing Is Not Working

“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…

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5 Keys to Effective Social Media and Content Insourcing

“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates participatory…

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A 5-Step Plan to Improve Every Blog Post You Write

“Are your blog posts getting the results you want? When you’re blogging to build or grow your business, you need each post to pull its weight. That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more. Articles that persuade readers…

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What to Do Before, During and After Your Post Goes Live

“Writing a great blog post is only half the battle. There’s also the need to make sure your post looks and reads well, as well as figuring out how the post fits into your overall “blogging game plan”. Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for a…

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10 Rules for Epic B2B Blogging

“Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it…

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Questioning All Advice, Rules And Best Practices For Social Media Success

I couldn’t resist the title of this blog post, and I’m glad that I read it. The author makes very good points and explains each one, which helps each of us to rethink what we might think is important, or “what the experts say,” regarding a number of social media “best practices”.

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5 Content Marketing Assets You Forgot You Had

It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left…

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These 7 Simple Tweaks Will Get You More Blog Retweets

Link: These 7 Simple Tweaks Will Get You More Blog Retweets “Did you publish a blog post this week? If you did, I bet you are slyly checking your retweet count. I’m a religious retweet checker simply because retweets are the one of the best ways to evaluate my blog post’s performance. The good news…

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B2C Facebook Results Are 30% Above Average on Sundays

Link: B2C Facebook Results Are 30% Above Average on Sundays “We uncovered a great many interesting factoids, and even some ‘non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.” “Listening to some huge survey that says ‘on average, the best time to tweet is…

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