“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh>...
Read more →“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates...
Read more →“Are your blog posts getting the results you want? When you’re blogging to build or grow your business, you need each post to pull its weight. That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more. Articles that persuade...
Read more →“Writing a great blog post is only half the battle. There’s also the need to make sure your post looks and reads well, as well as figuring out how the post fits into your overall “blogging game plan”. Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for...
Read more →“Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but...
Read more →I couldn’t resist the title of this blog post, and I’m glad that I read it. The author makes very good points and explains each one, which helps each of us to rethink what we might think is important, or “what the experts say,” regarding a number of social media “best practices”.
Read more →It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing...
Read more →Link: These 7 Simple Tweaks Will Get You More Blog Retweets “Did you publish a blog post this week? If you did, I bet you are slyly checking your retweet count. I’m a religious retweet checker simply because retweets are the one of the best ways to evaluate my blog post’s performance. The good...
Read more →Link: B2C Facebook Results Are 30% Above Average on Sundays “We uncovered a great many interesting factoids, and even some ‘non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.” “Listening to some huge survey that says ‘on average, the best time to tweet...
Read more →Link: How to Make Your Writing Real In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? by Brian Clark on @Copyblogger
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