The 9 Dumbest Ways to Measure Social Media

“In the past, Kent Lewis has written extensively on the topic of social media, from platform evaluation and optimization to management and measurement. Today he addresses a troubling trend in social media: meaningless metrics. There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money, and…

Continue Reading

20 Things to Banish from the Web in 2013

“Two years ago Chris Lake wrote about the 25 things that will make him leave a website in less than 10 seconds. He covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes. In addition, websites can baffle and…

Continue Reading