Social Media Performance Analysis: Client Project (Infographic)

Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…

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You’re writing to one of two crowds. Which one is which?

Link: You’re writing to one of two crowds. Which one is which? “It strikes me that often times, we’re blogging for our colleagues and not our buyers. When I write a post that gets a lot of attention, it’s because it resonated with someone who does a similar job as me. While this is always…

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Why Visual Stories Resonate

Link: Why Visual Stories Resonate Do you know your audience’s resonant frequency? Every time you present to a group, you have an opportunity to connect. However, transmission is only the tip of the iceberg. What all great presenters and communicators have in common is their ability to get you started on a journey — one…

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Nielsen to use Facebook and other websites’ data for “ratings”?

Link: Nielsen to use Facebook and other websites’ data for “ratings”? “The Wall Street Journal is reporting that audience metrics firm Nielsen – famous for its TV ratings – plans to bring a similar model to online advertising, perhaps as soon as next week.” by @chadcat on @TheNextWebUS

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