Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…
“Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate…
Link: The lifespan of a shared link: How long do people see it – What affects its duration Bit.ly recently analyzed a number of shared links to see how long people click on the link after it is initially shared. They also looked at whether the the duration was affected by where the link was…
Link: Five Clicks to Track for your Email Program “One of the strongest ways to segment any email marketing campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-through analysis.” by Sundeep Kapur (@emailyogi) on Social Media Today (@socialmedia2day)
Link: Social Listening and Analysis for the DIY Inclined “If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what…
