“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.”
Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook algorithms and the resulting affects on the deliverability of your Facebook Page updates. A keen understanding of this will help Page administrators.
The article also includes the results of multiple studies in this area. You might be surprised by the conclusions.
This article’s solid analysis is by Nate Riggs (@nateriggs) and is found on the Convince & Convert blog.