“Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers.
Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.”
Article: “The 5 Top Google Analytics Reports for Social Media Marketers”
This article is by Chris Sietsema on the Convince & Convert blog.
