“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.”
“We ran a one-week experiment at my business. We wanted to see what a simple promotion via social media would do. How many fans would it reach? How many click throughs would we get? Could we possibly derive revenue from social media?”
How do the numbers change on Twitter versus Facebook versus Email?
Here are the results…
Article: “The Reality of Facebook Promotions”
This article is by Jason Falls on the Social Media Explorer blog.