“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”
“A mixture of people you know, people you love, people you want to know, and companies. All of them using precisely the same tools and formats to jostle for your attention. This is simply unprecedented.”
And new research shows that, “We the people don’t want promotions in social media.”
What’s this mean and what can companies do about it? Also see the interesting chart of where people currently want to go to find out about products, deals, etc.
Article byJay Baer on Convince & Convert blog