“The truth is that many companies don’t have the resources, inclination, or expertise to calculate true ROI.”
“So the day-to-day reality is that many companies believe in their bones that social media works, but aren’t sure precisely how, or where, or in what fashion. ”
Is social media for acquisition (top of the funnel) or for retention (churn avoidance)?
Here are some tidbits for a recent study by The Social Habit…
This article is by Jay Baer of the Convince & Convert blog.