Link: The 5 Reasons Most Companies Aren’t Measuring Social Media
“We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow … and we welcome numerical vagary and imprecision into our businesses like a box of free Krispy Kremes.”
“Social media almost always offers the advantage of complete—rather than extrapolated—data … the compelling alternative of measuring each and every individual.”
by Jay Baer (@jaybaer) and Amber Naslund
