This is part 3 of Jay’s Facebook Rant. Jay makes some very well-informed points about the real benefits of using a Facebook fan page, arguing that all other efforts to improve or customize your fan page are of no benefit or value to your organization or your fans. He makes very good points and the rationale appears to be sound.
Are you wasting your time on areas of minimal benefit, and where should you be spending your time to maximize benefit?
by Jay Baer (@jaybaer)