Link: Why So Many People Fail in Social Media
“Tools are a wonderful part of today’s information age, but if you’re going to use ‘social networks’ or that thing we call ‘social media,’ it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers, you’re destined for failure. There’s no question about it.”
Tamar Weinberg (@tamar) tells it like it is.
