Link: Is Our Addiction to ROI Killing Social Media?
“I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities.”
“The reason this prospective client was calling me was because the firms he had shortlisted did *not* have explicit ROI objectives, and he was now terrified since …”
by Matt Ridings (@techguerilla) on Convince & Convert blog
