Link: Why Google Wave’s demise is good news for Facebook Pete Cashmore, founder of Mashable (a popular blog about social media), makes the argument in this post that Google Wave is a failed “social collaboration tool”. Well, Google Wave was technically very advanced, but most people didn’t know how to use it or didn’t want…
Link: Thoughts on Digital Church – LifeChurch.tv Chris Brogan, a self-described non-religious person, went online to LifeChurch.tv today to see what a high-tech digital church service experience might be like from the comfort of his home. He gives us the rundown on the live buttons, the active chatting, the lively tweeting that was going on all simultaneously….
Link: Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! This article explains Twitter’s ability to reach and influence large groups of people, and how it allows any business to engage targeted/potential customers and to drive traffic to your blog or website. “Twitter has emerged as the perfect marketing tool for…
Link: Why You Should Always Write Your Headline First A good idea regarding getting the proverbial cart before the horse when composing posts. (by @copyblogger)
Link: 10 Google Services That Don’t Get the Limelight They Deserve An interesting list of little-known Google services, some of which you might find very useful. A good reminder of these under-discussed tools. (by Saikat Basu via makeuseof.com)
Link: Almost Half of Small Businesses Find Customers in Social Networks “Customers and those who influence their decisions take to social media to learn, discover and share. As a result, social networks such as Twitter, Facebook, LinkedIn as well as hyper-local networks including Yelp and Foursquare are evolving into potent touchpoints for customer acquisition and…
Link: Do You Suppose They Have an App for Strategy? “the difference between calling all things strategy and doing the work to uncover the levers we can pull to help connect a company in social media and a business to its lifeblood — engaged employees, loyal customers, advocates and evangelists, etc.” by @ConversationAge (Conversation Agent)
Link: Should Agencies Execute Social Media? @cubanalaf tackles this oft-divisive issue. There are good arguments on both issues of this issue. But can effective and transparent social media execution ever be achieved by a third party on behalf of a brand?
Link: How Online Retailers Can Leverage Facebook’s Open Graph Exploring the fact that any merchant can now build an app to allow Facebook users to share their interests. Collecting this data is the easy part. Leveraging it appropriately is where the real challenge lies. This article looks at one merchant, albeit a large one (Amazon), that did just…
Link: Google acquires Slide, a social technology company Google’s post about this acquisition is entitled “Google and Slide: building a more social web” … so who is Slide? Their announcement says, “Slide, a social technology company with an extensive history of building new ways for people to connect with others across numerous platforms online.” I…
