By 2020, video will make up 80% of consumer online traffic, according to Cisco. If you don’t already use video to attract and engage customers, you need to start. Your competition has! Marketing professionals say they get their best ROI from content with video. In fact, over 500 million hours of videos are watched on…
We’d like to welcome Catherine Adcock to the Emerge2 team as our Digital Marketing and Content Specialist. Catherine has an advanced diploma in Advertising and Communications from Mohawk College, and has a natural eye for photography. She’s contributed her marketing skills for national brands as well as to local businesses, and received gold at the…
Contests are popular on Facebook. For example, “Like our page to be entered into our contest!” or “Like and Share to Enter.” Facebook encourages contests but has strict rules regarding what a contest on Facebook must not do. If you violate the rules, you risk a warning or possible suspension of your Facebook Page or…
eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…
“Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the…
Recently Dropbox has been in the news regarding hacked account credentials. Before that, it was LinkedIn with stolen email addresses and password hashes, and also, Snapchat, Tumblr, Adobe, Android Forums, Bell, Comcast, Dominos, Yahoo, and the list goes on. How does a person know if their login credentials (e.g. email address, password) have been compromised?
If you’re a local business owner and haven’t kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in. The augmented reality game has taken over the digital world in the past week with over 15 million downloads. It’s installed on more devices than LinkedIn, and…
LinkedIn is used by many people in many situations to find out more about a person during recruiting, before going to a meeting with someone new, before considering asking someone to join a team, and for many other reasons. You want your profile to present you in the best possible light and show your wide…
Everyone should have a profile on LinkedIn. You don’t have to login to it every day or week or month, you don’t have to share things on it, but you should have a profile on the system. Why? LinkedIn is now used as the go-to place to find out about someone: their skills, their experience…
Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…
