The call to action is so simple. To do it right is to tell your prospect exactly what you want them to do. For example, “Buy now” is a good one. “Enter your email address here” is good. “For more information call 1-800-4ACTION” seems perfectly instructional. That’s the definition of a call to action. It’s an instruction. People appreciate instructions. Simon says buy my product.
Tell the person on your website what to do. Be explicit. Tell them which device to use. Tell them why. Tell them when. Tell them how. If they need to go somewhere to do it, tell them where to go.
Why then is the call to action so frequently a mangled mess? These missteps come to mind…
Read the entire article and its well thought out suggestions at: You Have to Tell Your Customers Where to Go
