“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work.
… I call B.S. [on the regular advice]
The fact is, your industry, your business, and your audience have unique demands and desires. You’ve got to test (and test, and test) what works in your world.
Here’s my experience of email marketing …”
This article is by Brian Clark of the @copyblogger blog.