Link: Super Sized Brand-Building on a Value Meal Budget
“When you’re a small organization and especially when you’re a new one, every last dollar counts. While your impulse is to use every dollar raised for program and mission, you need to invest in brand building and awareness raising. What matters is that you’re smart in how you spend it and maximize the opportunities you choose to the nth degree.”
… on the Adventures in Philanthropy blog, h/t @chrisbrogan
