Link: 10 steps for a great “Welcome Email” series
“Today’s subscribers have taken complete charge of their inboxes, and marketers are realizing that it is a privilege to be invited in — and understanding that they must maintain a mutually beneficial relationship, starting with the welcome message.
Listrak recently studied the welcome messages of the Internet Retailer 500, and found that a mere 1 percent send a welcome series. More surprising is that only …”
by Ross Kramer, CEO of Listrak, on @iMediaTweet
