Many organizations add an automatic feed from their Facebook Page onto their websites. It’s a great way to re-use your Facebook Page posts and to have dynamic, changing content appear on your website. However, there is a “catch” you should be aware of…
“The latest report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing. It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and…
“Brands must learn to master the art of short-form storytelling. Technology enables it; and consumer attention spans demand it. Whether if be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently. But with all…
“If you would like to get further into blogging, here is a brief primer…” A list of quick tips, easy to do, no theory, just practical suggestions that you can do now. For the new blogger or for anyone wanting to improve their blogging, in easy steps…
“It is something we keep being asked seminar after seminar. What is the perfect status update looking like on Google+, Facebook or Twitter? Well, the answer is there is no secret sauce. Or maybe there is now? The guys from Mycleveragency have at least tried to define it and put in as much knowledge as…
“Hands down, the biggest mistake small businesses are making on social media is not using social media,” pointing to a stat from the recent STAPLES study that found that while most small business owners want to use social and know they should be using social, more than a quarter haven’t considered how it can help…
“Here’s a single trait that many popular books, articles, and blog posts seem to share …” This trait has three characteristics which this article nicely explains and then applies to business communications. This helps in getting noticed and not being forgotten.
Ok, so you now have a Facebook Page setup for your organization. Nice, new and shiny. It has been properly configured and populated. It’s ready to go. Now what do you do?
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. 40% of users’ time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their…
“One of the first things I learned, after taking the plunge into Social Media, was that things aren’t yet very defined. The available guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a bit clearer, I’ve collected 10 of the most interesting…
