How NOT to create a Facebook Contest

Contests are popular on Facebook. For example, “Like our page to be entered into our contest!” or “Like and Share to Enter.” Facebook encourages contests but has strict rules regarding what a contest on Facebook must not do. If you violate the rules, you risk a warning or possible suspension of your Facebook Page or…

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Social Media Performance Analysis: Client Project (Infographic)

Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…

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Free Image Sources for your Social Media & Blog Posts

The Buffer Blog is often a good place to find great articles, and this article regarding sources of free images is no exception. They have categorized 53+ sources into the following groups: Searchable photo sites Free-form photo libraries Photo search tools Create-your-own image tools Embeddable media Since they originally wrote the article, there have been…

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8 Tips to Rock your Twitter Profile

Twitter is more than posting 140 characters. It is also a place for people to learn about you and your business. Other Twitter users are looking for ways to connect to what you are sharing online. Improving your twitter profile allows you to

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5 Qualities of an Irresistible Facebook Strategy

Having a company Facebook page is more than posting sales or in-store specials. Though your customers are interested in these store events, they use Facebook to communicate their happiness and grievances with your services or products. This gives you an opportunity to correspond with them, to fix any issues, or to say thank you for a…

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The Beginner’s Guide to the #Hashtag

“If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them,” says Rebecca Hiscott of mashable.com. Using hashtags properly allows your business and brand…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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26 Creative Ways to Publish Social Media Updates

Creating original and eye catching content for your social media accounts can feel like a full time job for some businesses. Like you, we are always on the search for new and interesting ideas for our social media updates. Using company milestones, giving  recommendations and creating weekly themed posts are just some of the 26 creative…

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3 Proven Practices to Build Your Twitter Reputation, Grow Followers and Get Retweets

“I know that the first thing you want to do is build your (Twitter) audience size and you’d like to get people to follow you. This can be accomplished (it can’t be done overnight – sorry) and in this post I give you simple tools to build a great reputation and a stellar community.”

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8 Ways to Improve Your Facebook Page

Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about. Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start….

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