“Two years ago Chris Lake wrote about the 25 things that will make him leave a website in less than 10 seconds. He covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes. In addition, websites can baffle...
Read more →“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three...
Read more →“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. The fact is,
Read more →“I’ve signed up for enough newsletters to know it was an automated message welcoming me to the list but I was surprised at what I found. What followed was an email with a truly personal touch. It made it feel like we’ve been friends before but lost touch over the years. In no way...
Read more →“Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for...
Read more →“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor...
Read more →“June has already been a bad month for getting hacked. Professional networking site LinkedIn, dating site eHarmony and streaming radio site Last.fm all reported the theft of users’ passwords, altogether involving 8 million accounts. If it hasn’t happened to you already, your chances of having a password stolen in the future are high, but...
Read more →“SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the...
Read more →Google is beginning an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you’ve demonstrated a possible intent to buy it, so Google has extended its search results with a...
Read more →The call to action is so simple. To do it right is to tell your prospect exactly what you want them to do. For example, “Buy now” is a good one. “Enter your email address here” is good. “For more information call 1-800-4ACTION” seems perfectly instructional. That’s the definition of a call to action....
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