Why Your Marketing Is Not Working

“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…

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Why Should Small Businesses Tweet?

“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…

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6 Habits of True Strategic Thinkers

“You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.” “If you find yourself resisting ‘being strategic,’ because it sounds like a fast track to irrelevance, or vaguely like an excuse to slack off, you’re not alone. Every leader’s temptation is to…

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CEOs Who Tweet Held in High Regard

There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a recent study, consumers and employees regard company leaders who engage on social media platforms positively. The survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The…

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