Proud to Introduce…

We’d like to welcome Vanessa Kingson to the Emerge2 team as our newest Digital Marketing and Content Specialist. Vanessa is a local graduate from the University of Waterloo. She combined her love for writing and art by completing her BA in English Literature and Rhetoric with a minor in Fine Arts. She also earned a…

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Engage More Customers with this Valuable Marketing Tactic

By 2020, video will make up 80% of consumer online traffic, according to Cisco. If you don’t already use video to attract and engage customers, you need to start. Your competition has! Marketing professionals say they get their best ROI from content with video. In fact, over 500 million hours of videos are watched on…

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Great News!

We’d like to welcome Catherine Adcock to the Emerge2 team as our Digital Marketing and Content Specialist. Catherine has an advanced diploma in Advertising and Communications from Mohawk College, and has a natural eye for photography. She’s contributed her marketing skills for national brands as well as to local businesses, and received gold at the…

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Interesting Stats on Home Improvement Research

eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…

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3 Reasons Websites Are Vital for Small Businesses

“Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the…

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Social Media Performance Analysis: Client Project (Infographic)

Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…

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Responsive Websites vs. Mobile Websites vs. Mobile Apps

Which is best for reaching your website’s mobile users? With the large increase of mobile device users, having mobile friendly access for your website can be a huge asset to any business. There are three main approaches to providing information and interaction to mobile device users: Responsive (and adaptive) website design, mobile websites, and mobile…

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Mobile Devices Tighten Grip on Canadian Internet Users

For some users, mobile access to the Internet has become so convenient that it’s now the only way they go online. 1.3 million Canadians only use a mobile device to access the Internet and won’t use a computer at all, said comScore’s Paul Rich, a senior account manager. About 49 percent of Canadian Internet users…

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10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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