Why I Stopped Using “Actually” and “But” In My Customer Emails

There is a small band of words that take away from your message, any message, and “actually” is their leader, say the smart people at Buffer. It almost doesn’t matter how good the news is; if it comes after “actually,” the recipient feels like they were somehow wrong about something. This article demonstrates this fact…

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Free Image Sources for your Social Media & Blog Posts

The Buffer Blog is often a good place to find great articles, and this article regarding sources of free images is no exception. They have categorized 53+ sources into the following groups: Searchable photo sites Free-form photo libraries Photo search tools Create-your-own image tools Embeddable media Since they originally wrote the article, there have been…

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Scheduled Downtime on March 23-24

Our hosting provider has scheduled downtime to upgrade its data center infrastructure for 6 hours on March 23-24, 2015. This affects all of our servers, as well as tens of thousands of others hosted in this environment. All websites and related services will be unavailable for the duration of this downtime. Outage Starts At

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Search Engine Optimization ‘Offers’ (SEO)

Search Engine Optimization (SEO) is the process of affecting the visibility of your website in a search engine’s “natural” or unpaid (“organic”) search results. [Wikipedia] This sounds simple, but it is actually quite complicated. Unfortunately, there are a number of companies on the net who attempt to capitalize on people’s misunderstanding of what makes their…

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Emerge2 makes Social Media Easy for You

Do you find social media difficult because you don’t know where to start? It’s time consuming? Don’t know how to be effective? Let us manage your social media for you with our new program: We create posts for you based upon research in your industry. We regularly post on your social media accounts, on your…

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Stop Playing Hide-and-Seek with Social Media Content

Faster and Easier Quality Content for your Social Media Posts A frequent question we get asked is, “Where can I find material to post on our Facebook Page or Twitter account to get more interaction?” There is usually a lot happening in a given industry and in your community, and your followers will find these…

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Why Content is Fire and Social Media is Gasoline

“Great content creates audience disproportionate to the other things in marketing that you’re doing.” “Social media was not intended to be the world’s shortest press release.” Jay talks about the relationship between content and social media, and how they relate to engagement.

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Heartbleed Security Bug and Emerge2 Servers

This week a website security vulnerability nicknamed “Heartbleed” was discovered and a patch subsequently made available for server operators. This particular bug has also been reported in the general news media. Emerge2 has examined and tested each of our servers and verified that none of our servers contain any of the vulnerable code and therefore…

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The One Mistake Standing Between You and Successful Content Marketing

“Surveys agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective.” “I contend that there is one mistake…

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The 25 Worst Passwords of 2013

“If you have a sneaking suspicion that your passwords are bad, we have some upsetting news: They probably are.” If you are still using any of these “top 25” bad passwords …. please, please, please change them right now to a better password. See the bad list on the following page:

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